Release: Pro-Amendment L Group Calls for Truth in Advertising
Pro-Amendment L Group Calls for Truth in Advertising
SIOUX FALLS – The grassroots coalition leading the Yes effort on South Dakota’s proposed Constitutional Amendment L sent cease and desist letters to South Dakota media organizations this week, requesting that they immediately stop airing misleading and untruthful commercials funded by opponents of Amendment L.
Proposed Amendment L protects the South Dakota Constitution and South Dakota citizens by requiring a 60 percent vote to change the Constitution. All other measures remain unchanged.
“Voters deserve an open and honest debate on the merits of Amendment L,” said State Representative John Hughes (R-13), prime sponsor of the measure. “These blatant lies by anti-Amendment L activists are a desperate attempt to mislead voters, and the deceptive advertisements need to be removed from the airwaves immediately.”
The request to pull the misleading advertisement points to opponents’ false claim that the Yes on L effort is funded by wealthy non-residents. Specifically, the ad falsely states “Out of state billionaires and their lobbyists are coming to South Dakota pushing Amendment L” and “Our constitution isn’t for sale to some Californian.”
A ballot question committee in support of Amendment L, Save Our South Dakota Constitution, consists of South Dakota residents and groups of concerned citizens. Supporters of Amendment L include Protect South Dakota Kids, South Dakota Family Voice, South Dakota Retailers, and South Dakota Right to Life.
Official campaign finance disclosures filed with the South Dakota Secretary of State in mid-October will demonstrate that Save Our South Dakota Constitution is funded entirely without financial backing from any California billionaires. Ironically, according to public documents, anti-Amendment L special interest groups have already spent more than $400,000 misleading voters.
“Our state Constitution is a foundational document that makes South Dakota a great state, and that’s worth protecting by passing Amendment L,” Hughes added. “We are asking voters to defend against radical special interest groups who want to allow late-term abortions, take away gun rights, and legalize recreational marijuana.”
Election Day is Tuesday, November 3, 2026. Amendment L was placed on the ballot by the South Dakota Legislature during the 2025 session as House Joint Resolution 5003. The measure passed the Senate with 29 yes votes and 4 no votes; it passed the House with 61 yes votes and 5 no votes.
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